Campaign Builder — Marketing Campaigns

Marketing Campaign Builder

KeenCRM's Campaign Builder helps you plan and execute marketing campaigns across multiple channels.

Campaign Setup

1. Go to Campaigns → New Campaign
2. Set the campaign name, type (email, SMS, social, multi-channel), dates, and budget
3. Define your target audience with segmentation rules
4. Add campaign members (contacts) from your CRM
5. Create and schedule your content

Campaign Types

• Email — Email blasts and drip sequences
• SMS — Text message campaigns
• Social — Social media promotions
• Multi-channel — Combined approach

Member Management

Add contacts as campaign members, track their engagement status (Invited, Participated, Responded, Bounced), and monitor campaign performance.

Tracking & Analytics

Monitor open rates, click rates, responses, and ROI. Compare campaign performance to identify your most effective marketing strategies.